Manutan

Manutan is the largest European supplier of products and services to businesses, from office supplies to IT equipment and furnishings, with over 700,000 references.

÷6

Email processing cost

85%

Emails routed to the correct department

3

Languages covered (French, English, Dutch)

÷6

Email processing cost

85%

Emails routed to the correct department

3

Languages covered (French, English, Dutch)

Challenges

In a continuous approach to open innovation, Manutan regularly collaborates with many startups to deploy tailor-made and sustainable solutions to optimize all of its processes.

In 2019, Manutan wanted to increase the effectiveness of its responses to customers and prospects by optimizing the management of incoming emails through semantic analysis.

The goal? Integrate a solution to automate the processing of incoming messages, freeing up time for collaborators by automating low-value tasks.

"We were able to achieve more with the same teams.
Increase in revenue , certainly, but most importantly, to save time at Manutan."

Xavier Laurent
Director of Value Added Services - Manutan International

Solution

To facilitate the processing of more than one million emails and requests received each year by Manutan, the Group chose to integrate InboxCare, a solution to process incoming messages and their attachments.

This artificial intelligence performs an automatic sort of 3,000 to 4,000 emails received daily related to orders, information requests or complaints, by the Manutan France teams.

Lastly, in the retail sector, the semantic analysis of messages requires technology that can handle multiple intents in a single message (e.g., quote request, change of address), but also to connect to a CRM to obtain all the necessary information.

That's why InboxCare is based on analytical artificial intelligence that delivers this performance to Manutan, and that with a low environmental impact due to its "data-untrained" nature.

Resources

Press release

Manutan déploie une solution d'analyse automatique du langage pour améliorer son service client

Le spécialiste de la distribution Manutan a mis en place une solution d’analyse du langage pour automatiser le traitement des emails qu’il reçoit de ses clients.

Press release

L’Open Innovation au cœur de la stratégie des entreprises, Manutan et Golem.ai : une collaboration vertueuse ancrée dans la durée

Offrir une expérience utilisateur efficace, rapide et fiable devient un enjeu concurrentiel déterminant pour les acteurs du e-commerce BtoB dans un contexte de grandes innovation…

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